Our Heart and Soul

Our Mission & Vision

Our mission is to foster a person-centered approach to aging in an inclusive environment that redefines retirement. Our vision is to nurture a transformative culture where people live and work in community, knowing their contributions are essential to our success.

Our History

Founders Wybe & Marietje Kroontje poured their hearts and souls into creating a community that respects both people and nature. They were Dutch immigrants who came to the U.S. after enduring the occupation and oppression of World War II and dreamed of building a retirement community to serve as an expression of gratitude to America for their freedom. A true grassroots effort, they rallied the community around the 100-year plan to build a village where seniors from all walks of life would come together, each contributing their own special talents, ideas and experiences. Officially incorporated in 1974, Warm Hearth Village has been an integral part and valued partner of the New River Valley Community for 50 years.

Our Desire To Help Others

We are a 501(c)3 organization that reinvests our success in the future of our residents, employees and community. The Foundation works alongside Warm Hearth Village to identify urgent and emerging needs of the senior population and we raise funds to support them. Warm Hearth Village provides more than $600,000 in charitable support each year to residents who may not be able to afford the cost of their housing and health care or those who just need a little extra help with things like food and personal care supplies. We also maintain a benevolence endowment, provide scholarships and emergency assistance to our employees and garner community support for campus growth and revitalization through capital campaigns and fund drives. In 2023, we celebrate 100% employee giving.

Learn About The Foundation

Our Heart and Soul

Our employees are second to none in their commitment to their craft and our residents — our heart belongs to them. Each member of our Warm Hearth family is an important piece of how we continue to redefine retirement while providing a safe and welcoming place for everyone.

Warm Hearth Directory